Vitamins, Minerals, and Supplements

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Vitamins, Minerals, and Supplements:
Patient Self-Care and the Role of Store Brands

Activity Description

The overall goal of this activity is to understand the role of store brand vitamins, minerals, and supplement products (VMS) in delivering effective patient self-care in the retail environment.

Learning Objectives

Upon completion of this activity, pharmacists will be able to:

Interpret and respond to changing patient/client attitudes towards health care and wellness, specifically in the context of store-brand VMS products.
Counsel patients/clients about store-brand VMS products that can be supportive of a personal wellness and health care regimen.
Identify and suggest VMS products that are appropriate for use with specific health conditions, pharmaceutical regimens, or lifestyle health risks.
Demonstrate the ability to counsel patients/clients about the quality, efficacy, and attributes of store-brand VMS products.
Explain the economic implications of store-brand VMS products for both the patient, the pharmacy, and the pharmacist's employer.

Faculty

James H. Wisner, BBA, MBA
President, Wisner Marketing Group, Inc.

Mary Lynn Moody, RPh
Clinical Assistant Professor
Director, Business Development Drug Information Group
University of Illinois at Chicago

Disclosure

It is the policy of ProCE, Inc. to ensure balance, independence, objectivity and scientific rigor in all of its continuing education activities. Faculty must disclose to participants the existence of any significant financial interest or any other relationship with the manufacturer of any commercial product(s) discussed in an educational presentation. Mr. Wisner has disclosed that he has served as a consultant and/or speaker for the Perrigo Company. Ms. Moody has disclosed that she has served as a consultant and/or speaker for the Perrigo Company.

Please note: The opinions expressed in this activity should not be construed as those of the CME/CE provider. The information and views are those of the faculty through clinical practice and knowledge of the professional literature. Portions of this activity may include the use of drugs for unlabeled indications. Use of drugs outside of labeling should be considered experimental and participants are advised to consult prescribing information and professional literature.

CE Accreditation

Release Date: 06-01-2010
Expiration Date: 06-01-2013

Pharmacists:
ProCE, Inc. is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACPE Universal Activity Number 221-999-10-020-H04-P has been assigned to this application-based, home-study activity. This activity is acceptable for 1.5 contact hours (0.15 CEUs) in states that recognize ACPE providers.

Funding

Development of this activity was supported by an unrestricted educational grant from Perrigo.

To Participate

To participate in this Web-based continuing education activity:
1.	Review the activity description and objectives.
2.	View the activity by clicking on the link below.
3.	Complete the online post-test and activity evaluation by clicking the hyperlink below (registration will be required).

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Post-Test / Evaluation and CE Statement

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The material presented in this CE activity does not reflect the views of ProCE, Inc. or the commercial sponsor. These materials may discuss uses and dosages for therapeutic products, processes, procedures and inferred diagnoses that have not been approved by the United States Food and Drug Administration. A qualified health care professional should be consulted before using any therapeutic product discussed. All readers and continuing education participants should verify all information and data before treating patients or employing any therapies described in this continuing education activity.

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