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The Role of Store Brand OTC in Patient Self-Care

To Participate

To participate in this continuing education activity:

  1. Review the activity description and objectives.
  2. View the activity.
  3. Complete the online post-test and activity evaluation.

Companion CE Activities

Companion CE Activity for Pharmacy Technicians

Companion CE Activity for Physicians & Nurses

Activity Description

This activity has been developed for community pharmacists whose practice calls upon them to assist and counsel patients who may benefit from using over-the-counter products as part of a self-directed healthcare regimen. The role of generic OTC and store-brand products are reviewed, as well as their economic benefits to the patient and pharmacy. Despite their perceived safety, OTC products can be associated with adverse effects. Important updates on the safe use of OTC products for peptic ulcer disease, allergies, birth control, and pain management are also discussed.

Learning Objectives

Upon completion of this activity, pharmacists will be able to:

  • Describe the evolving patient attitudes toward self-care and wellness, specifically in the context of OTC products

  • List important considerations for educating patients about the attributes of various OTC products and their efficacy

  • Identify the economic variables that influence patients’ use of  OTC products, including brand, generic, and store-brand products

  • Describe the impact of healthcare reform initiatives on the role of physicians, pharmacists, and nurses who counsel patients on OTC products

  • Summarize the emergence of pharmacist-dispensed OTC products and the pharmacist’s role in effective counseling of patients seeking these items


James H. Wisner, BBA, MBA
President, Wisner Marketing Group, Inc.

Mary Lynn Moody, BSPharm 
Director, Business Development
Drug Information Group
Clinical Associate Professor
University of Illinois at Chicago College of Pharmacy


It is the policy of ProCE, Inc. to ensure balance, independence, objectivity and scientific rigor in all of its continuing education activities. Faculty must disclose to participants any significant financial interest or affiliation with companies that manufacture or market products discussed in this activity. Mr. Wisner has disclosed that he has served as a consultant and/or speaker for the Perrigo Company. Ms. Moody has disclosed that she has served as a consultant and/or speaker for the Perrigo Company.

Please note: The information and views presented in this activity are those of the faculty through clinical practice and knowledge of the professional literature. Portions of this activity may include the use of drugs and/or devices for unlabeled indications, which should be considered experimental. Participants are advised to consult manufacturer product information and the professional literature, and use professional judgment in applying the presented information in patient-care activities.

CE Accreditation

Release Date: 06-26-2014
Expiration Date: 06-26-2017


ProCE, Inc. is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACPE Universal Activity Number 0221-9999-14-017-H01-P has been assigned to this knowledge-based, home-study activity (initial release date 06-26-14). This activity is approved for 1.0 contact hour (0.10 CEU) in states that recognize ACPE providers. This CE activity is provided at no cost to participants. Completion of the evaluation and the post-test with a score of 70% or higher are required to receive CE credit. No partial credit will be given.


This activity is supported by an educational grant from Perrigo.


The material presented in this CE activity does not reflect the views of ProCE, Inc. or the commercial sponsor. These materials may discuss uses and dosages for therapeutic products, processes, procedures and inferred diagnoses that have not been approved by the United States Food and Drug Administration. A qualified health care professional should be consulted before using any therapeutic product discussed. All readers and continuing education participants should verify all information and data before treating patients or employing any therapies described in this continuing education activity.

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