Pharmacists and Pharmacy Techs: New CE Requirements. Click here for more info.

- Multimedia -

The Role of Store Brand OTC in Patient Self-Care

Activity Description

The overall goal of this activity is to understand the role of store brand products in delivering effective patient self-care in the retail environment.

Learning Objectives

Upon completion of this activity, pharmacists will be able to:

  • Describe the changing patient attitudes towards health care and wellness, specifically in the context of OTC products.

  • List important aspects in counseling patients about the attributes of various OTC products and their efficacy.

  • Identify the economic implications of brad, generic, and store brand products.

  • Define the emerging role of pharmacist-dispensed OTC products and the role of pharmacists in effectively interacting with patients seeking these items.

Faculty

James H. Wisner, BBA, MBA
President, Wisner Marketing Group, Inc.

Mary Lynn Moody, RPh
Clinical Assistant Professor
Director, Business Development Drug Information Group
University of Illinois at Chicago

Disclosure

It is the policy of ProCE, Inc. to ensure balance, independence, objectivity and scientific rigor in all of its continuing education activities. Faculty must disclose to participants the existence of any significant financial interest or any other relationship with the manufacturer of any commercial product(s) discussed in an educational presentation. Mr. Wisner has disclosed that he has served as a consultant and/or speaker for the Perrigo Company. Ms. Moody has disclosed that she has served as a consultant and/or speaker for the Perrigo Company.

Please note: The opinions expressed in this activity should not be construed as those of the CME/CE provider. The information and views are those of the faculty through clinical practice and knowledge of the professional literature. Portions of this activity may include the use of drugs for unlabeled indications. Use of drugs outside of labeling should be considered experimental and participants are advised to consult prescribing information and professional literature.

CE Accreditation

Release Date: 06-27-2011
Expiration Date: 06-27-2014

Pharmacists:
ProCE, Inc. is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACPE Universal Activity Number 221-000-11-028-H04-P has been assigned to this knowledge-based, home-study activity. This activity is acceptable for 1.0 contact hours (0.10 CEUs) in states that recognize ACPE providers.

Funding

Development of this activity was supported by an unrestricted educational grant from Perrigo.

 
To Participate

To participate in this Web-based continuing education activity:
1. Review the activity description and objectives.
2. View the activity by clicking on the link below.
3. Complete the online post-test and activity evaluation by clicking the hyperlink below (registration will be required).
View this Activity
View as Flash
Post-Test / Evaluation and CE Statement

To take the post-test, complete the evaluation, and to obtain your CE/CME statement:

  • New User
    Click here to register
  • Existing User / Not Yet Enrolled in this Course
    Click here to enroll
    (previous ProCE user that has NOT yet enrolled in this specific course)
  • Existing User / Already Enrolled in the Course
    Click here
    (To resume taking the post-test OR Reprint CE Statement)
The material presented in this CE activity does not reflect the views of ProCE, Inc. or the commercial sponsor. These materials may discuss uses and dosages for therapeutic products, processes, procedures and inferred diagnoses that have not been approved by the United States Food and Drug Administration. A qualified health care professional should be consulted before using any therapeutic product discussed. All readers and continuing education participants should verify all information and data before treating patients or employing any therapies described in this continuing education activity.

Click here for ProCE, Inc.'s Privacy Policy.